Friday, September 22, 2006

Research- who's done this before (conceptwise)

This is a Japan Railway company's commercial that promote a Bullet Trrain journey to Kyoto (a traditional ancient city).
This is not animation, so it may different from what I will create visually. However, what I learned from this commercial is its concept.

It's just beautiful by shooting the ancient city, but at the same time it is sending a message for busy modern people to rest a while, and go to the quiet and spiritual trip.

JR TVcommercial

=Translation (the first half) =
Sound of steps

The narrator: I just notice that there is a place where I can hear my own steps during daytime.

I would like to invite you who is always saying, "I am busy..busy.."

to here.

Caption: "Let's go to Kyoto"

To find out a beauty of quietness is based on Zen thought, and the spiritual experience is what I want to address in my project.

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